Building Poetry Communities on WordPress.com

A WordPress article I want to share in honor of National Poetry Month.

How much poetry do you read? I love poetry, but I admit I don’t read it as often as I’d like these days. It’s not often put in front of me. I have to seek it out. I wish that weren’t so.

Poetic expression inhabits the heart of English, or of any language. It reveals, through craft, an individual’s personality and spirit, and in turn points to something universally human.

Learning to read, write, and share poetry can serve as a path toward self-knowledge and enriches communication.

An excerpt from one of my favorite poems, “Variations on the Word Love,” by Marge Piercy:

This is a word we use to plug
holes with. It’s the right size for those warm
blanks in speech, for those red heart-
shaped vacancies on the page that look nothing
like real hearts. . . .

Then there’s the two
of us. This word
is far too short for us, it has only
four letters, too sparse
to fill those deep bare
vacuums between the stars
with their deafness.
It’s not love we don’t wish
to fall into, but that fear.

The WordPress.com Blog

As we’re entering the final week of National Poetry Writing Month (NaPoWriMo) in the US, we want to celebrate all the wonderful poetry-centric community projects here on WordPress.com.

The sites we feature today — like many others we follow and love — make an important point. We may all write on our own, but it’s only when we join a community of other writers and readers that our voices are truly heard.


Keeping it local

Some of the tightest-knit poetry groups are bound by a shared space, where writers know not only each other’s work, but also each other’s face. Over at Poetdelphia, Philly-based poets share poems, announce readings and other events, and celebrate community members’ achievements.

typewriter poetry2Ghostless Sleep, by Yasin Chines at Xsentric.

Similarly, .: Poetry in Chicago is a project that aims to bring together writers from across the city’s eclectic poetry community, with posts on

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Divorce, Death, and Your Brand: When and Why It Pays to Be Direct

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ARE YOU FOLLOWING the Gwyneth Paltrow / Chris Martin divorce news? If so, you know that when Gwyneth announced the split Tuesday, she stoked a gossip firestorm. And you also know that the breakup itself isn’t the real controversy. Instead, her euphemistic term conscious uncoupling set the Internet abuzz. (The term was lifted from self-help writer/therapist Katharine Woodward.)

Gwyneth has often been derided for out-of-touch antics, like naming her website Goop (because she can) and selling $350 white micro-shorts and $85 tubes of hand cream. Now the New Age better-than-thouness of her divorce announcement has provoked massive negative press coverage. Maybe bad press doesn’t exist, as the truism goes, but I doubt she really wanted hostile reactions at a sensitive time.

Just two inappropriate words wielded huge power here. What message-crafting principles can you and I derive from this media mess? I think it pays to be direct. But it also pays to be indirect. The trick is knowing which approach to take.

BE INDIRECT — SOMETIMES IT’S GENIUS

If you’re from the U.S. South, as I am, the art of indirectness won’t be new to you. I remember a southern woman cooing that my skirt was “jus’ thuh kewtist thang,” all the while her tone and body language conveying her real message: “Ugh, I hate you.”

West Coasters have their own approach to saying anything BUT what they mean. Did you know “I’ll email you next week” probably means “I never want to talk to you again”?

That kind of indirectness pisses me off. It’s weasel-y.

Still,  sometimes indirect language is the ONLY thing that will do. Sometimes the plain facts can’t communicate why and how your brand matters. This morning I told my husband, Peter, on marketing his law practice: “You need a metaphor.” We thought of things like “Don’t burn down your house,” or “Don’t leave all your money on the sidewalk,” or “Don’t hand your children to a stranger.” Those imaginary scenes portray what happens if you don’t protect your family before you die. Whereas spewing legalese at potential clients — like why they need a Flip NIMCRUT or how GRITs, GRATs, and GRUTs differ — won’t help them learn how estate planning helps them.

BE DIRECT — OR RISK LOSING RESPECT

Here on the East Coast, no one has time for indirect. You’ll lose someone’s attention — fast. And you might lose respect. Want a morning beverage? It’s “Coffee, light and sweet.” Want something at the deli counter? Just say, “Pound of ham, sliced thin.” No “pleases” needed. Directness is efficient. The people lined up behind you get their turn sooner.

Being direct also helps ensure you’ll be understood clearly. That’s a kind of efficiency, too. Gwyneth’s word choices leave us wondering what she meant. Maybe she wanted to seem strong. Maybe she wanted to seem positive. Maybe she thinks she knows better than you how to “do” divorce. Her trail of superior-sounding statements has made her the “most hated celebrity” out there.

Details of phrasing matter. I credit a publisher client for first making  me confront this issue years ago. He wanted his architecture books to sound strong, direct, and real. A house was a house, no matter how big or fancy — it was never a mansion. No puffery. A person died or was dead — he didn’t pass away. No talk-arounds.

Death is fearsome, so we try to minimize its verbal impact. Divorce, too. No matter how amicably a split proceeds, it’s the end of a dream and a headlong plunge into the icy unknown. Words can’t airbrush out normal emotions like bitterness and anger and grief.

TAKE-AWAY: BRANDING MEANS BRAVERY

If the facts of what you do are technical and difficult for laypeople to follow, don’t be afraid of drawing them in with compelling metaphors. This may feel wrong at first if your training or education emphasized precision. Remember that clients deserve a frame of reference that will help them relate something new to something already known. Showing the information’s emotional relevance will make them more receptive.

If the topic is sensitive and you’re worried about offending people, it’s best to be clear and concrete. Soft-pedaling is tempting, but fight that impulse. Plain, precise, and honest statements will show other people you respect them. They know it takes strength to use unflinching words.